Still struggling to paint a winning strategy, huh?
‍
Hand me that brush over there...

Website Copy • Landing Pages • Branding Guidelines • Email Marketing • High-Converting Ad Copy • Sales Letters/Scripts • Articles • Grocery Lists • Recommendation Letters • Long-Forgotten Screenplays & More!

Jordan Dean Morales

Creative
Copywriter
Branding
Specialist

DON'T BE

BETTER,

BE

Different

You'll hear me say this A LOT!
Ask these guys...
Tekmetric company logoTarget Recruit company logoHopdoddy Burger Bar company logoFairway Wholesale Lending company logoNortheast Primary Care company logoSugar Hollow Retreat company logo

I've got the words to transform your one-time transactions into lifetime fans.

The kind of brand-lovers that buy ALL the merch!

You know who I'm talkin about... (Swifities, I'm lookin at you.)

In a world full of generic CTAs and convoluted copy, stands one man willing to defy ALL the odds...

Hi!
My name's Jordan (full name should be up there somewhere).

Hard to tell by the wispy mustache but I've been in the business of wordsmithery for almost a decade now. Yeah, I know, sounds crazy when you say it out loud.

In that stretch, I've had the pleasure of working with some kick-ass brands and collaborating with some even more kick-ass people. From teaching rambunctious start-ups how to walk, to giving seasoned veterans newfound life — you name it, I've helped achieve it.

What You'll Get With Me:
‍‍I will become as obsessed with your product/service as YOU are. I have an unusual passion for creating copy that truly speaks to your audience and is worthy of your brand.

You just tell me where to start.

Your Menu

Bone Apple Tea

Website Copywriting

Friendly user-experience is nice, but it's all about them conversions, baby. Why chase clients when you have a website that not only captures attention, but converts? Your site should live up to the work you provide — I've got the words to make it happen.

Branding / Brand Guidelines

Sure, a sexy logo will catch their eye, but a powerful story will capture their heart. Let's craft you an award-winning brand. Complete with a brand story, powerful keywords, and a writing guide to keep your brand looking consistent and snazzy.

Email Marketing

From email segmentation to A/B testing, email marketing is a fantastic way to wow new clients and keep current ones. I'll move your subscribers from passive readers to active buyers with emails that convert.

SEO Blog / Article Writing

If you just need some words to fill up your blog section, ChatGPT is a decent choice. (It does the job.) BUT, if you want to rank for your keywords, connect with your audience, and be a trusted source of knowledge — I'm here for you.

Ghostwriting

Still going to Fiverr, huh? That's cute! Look, if you want to bring your ideas to life and start earning from your fiction/non-fiction book, you need to work with a professional ghostwriter. Don't let those best-sellers collect dust in your Notes app.

Ad Copy / Sales Pages

Ads are TOO damn expensive to be testing different copy/image combos every other week. Why not get a copywriter who understands your audience's pain points and converts those clicks into sales? It'll save you an awful lot of time...and money.

My Work

displays a unique understanding of
‍BRAND PSYCHOLOGY, EMPATHY, AND RESEARCH

I call it "THE HOLY TRINITY" of any winning campaign!

The Brand Doctor Will See You Now

Rebrand Campaign
Brand/Writing Guidelines
Web Copywriting
Market Research
I was ecstatic to work with Dr. Baumgarner and Dr. Patton. The moment I met these two kind souls, I was invested. These rambunctious physicians encapsulated what it meant to be caring, loving, healthcare workers. After 20 years working in the hospital, they decided to join forces and open up a clinic in 2017. They created their website and were off! After a couple of years of business, they sought to up their patient numbers and increase their brand awareness in their community. ‍Enter me, the brand doctor.
View project

"A rebrand seemed so scary to us, but it was necessary. Jordan really helped us turn our vision into a reality."

— Dr. Baumgarner
Primary Care Physician

Bringing Love Back to the Brand

Rebrand Campaign
Web Copywriting
Brand / Writing Guidelines
Market Research
"In a world where weddings are more than just ceremonies and 'love' is more than a four-letter word, Sugar Hollow Retreat emerges as the pinnacle of intimacy and romance." I mean, you couldn't gather all that from their initial brand, but they definitely had a vision. When I first came across Sugar Hollow, their website gave more of a "state park tour guide" vibe and less of a 'paradise of love' destination — luckily, we were here to rekindle the flame. Enter the hopeful romantic, me.
View project

"The photos on the website and the words were so beautiful. I could already see myself in my dress on the overlook deck...just how I pictured it."

— Emily & Stephen Jackson
Married Lovebirds

Web Copy Worth the Journey

Web Copywriting
Email Marketing
Social Media Marketing
CEO Jeremiah Romo is what we in the biz call 'passion personified'! I mean this man is as tenacious as they make em. I left our first meeting willing to run through a brick wall for this man. His willingness to push the envelope and do whatever it took to evolve his company was unparalleled...and inspiring. With the snazzy rebrand of his marketing agency, he needed the right words to compliment the upgraded color scheme and website.
View project

"Jordan is a rockstar! His writing style was perfect for our webpages — really helped us elevate."

— Jeremiah Romo
CEO, Founder

Introducing Fairway University! | Article Library

SEO Blog Writing
Market/Keyword Research
Fairway Wholesale Lending was ALL about the success of their partnered mortgage brokers. In short, they understood one simple fact: if they eat, we eat. So, their priority was equipping these brokers with all the tools and knowledge to get them to the top of their game. Fairway wanted to become an education hub for these broker partners. A mortgage broker university, if you will. They needed me to build out their blog/article section, so they could distribute all these golden nuggets of information, and hopefully create some winning brokers. ‍Luckily for them, I was a teaching assistant in college!
View project

"The blog library helped our brokers soak up all the knowledge to grow their businesses. He knocked it out of the park."

— Krish Dhokia
VP of Marketing

Positioning Experts AS Experts

Conversion Copywriting
Web Copywriting
Rebrand Campaign
It was a blasty blast working with the folks over at Target Recruit. From inception, their brand was a formidable (yet, generic) software company, but they really wanted to turn up the heat and position themselves in the recruiting software marketplace. We were able to lean on their expertise and create an 'expert' brand — a do-it-all recruiting/staffing software that was built on the trusted Salesforce platform.
View project

"Anyone can write content these days, but few people take the time to understand the mind of the buyer. When it comes to writing persuasive copy, Jordan knows his stuff."

— Andy Widgerson
President

Let's throw some paint on the canvas! What do ya say?

Hope you're prepared for the lead flow...sorry in advance.

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